The Potential of Virtual Reality in Travel and Tourism Marketing | Weevolve

The Potential of Virtual Reality in Travel and Tourism Marketing

Increased customer expectations, intensified global competition and tourism demand fluctuations make it hard for holiday experts to grow their revenue. Tourism professionals need a way to overcome these challenges and differentiate themselves in a crowded market. Virtual reality technology may hold the key. This article explores few ways of how VR is used in the tourism and travel industry.

Virtual Tours

Photo galleries, single perspective videos and brochures don't do many destinations justice. Travelers may pass over attractions without realizing what they're missing. Virtual Reality gives travelers the next best thing to actually showing up at that spot. They are immersed in the environment and can look and move around to observe everything. These 360-degree videos give travelers a better idea of what to expect and whether the experience meets their needs.

YouVisit uses 360-degree videos and galleries in combination with a VR headset to show people around the world. The Marriott hotel chain uses VR to present VR Postcards for guests. These postcards highlight unique locations that travelers may want to experience for themselves.

3D Simulations

VR has possibilities that go beyond a persuasive preview for a potential booking. The tour can be the experience itself. 3D simulations of real places and historical monuments allow people to go to distant locales without leaving their homes. This implementation is appropriate for many use cases, from low-cost travel alternatives to providing accessible experiences for individuals who are unable to travel.

The Google Earth app for HTC Vive is an excellent example of Virtual Reality simulation. People can teleport across the globe in seconds and look at every nook and cranny. The simulation comes from Google Earth's satellite imagery and offers an authentic experience that can often lead to unexpected discoveries. The primary benefit of this virtual travel simulation is that people can go anywhere in the world. They're not limited by the terrain, available transport or the political stability of a region. If they want to head to the Antarctic and wave to some penguins, they can virtually do that.

Interactive VR Experiences

Branded VR games and other interactive VR experiences keep customers engaged. Companies also gain a new brand messaging channel for contextually relevant promotions and content. People enjoy playing games and obtain an enhanced experience with this approach. They'll have higher engagement and loyalty levels compared to working with similar information in a non-interactive channel.

Adding a Virtual Reality experience to a tourism marketing strategy also increases brand awareness. This technology sector is undergoing rapid development and increased consumer interest. People who may not have heard of the brand are driven to explore the many ways VR is starting to reach the mainstream. They could open their business up to an entirely new audience, all attracted by a branded game.

Early adopters of VR technology in travel and tourism stand to make big gains. The Oculus Rift, Google Cardboard and other VR options are doing their part to take VR mainstream. If businesses add VR experiences into their travel marketing campaigns now, they're going to put themselves in a strong position compared to other companies in this industry.

Weevolve gives travel and tourism companies a user-friendly online tool to create VR experiences in just a few clicks. Our templates streamline the process of putting together a virtual tour and customizing it for the VR marketing campaign.

VR technology might be a relative newcomer to the marketing world, but that doesn't mean that adding it into the toolkit should be hard.